Market Opportunity: Wi-Fi Direct

WiFi Direct allows devices to communicate directly with each other using methods similar to traditional Wi-Fi, except for the use of a central access point. Instead, the devices use a "Software Access Point" (Soft AP). Each device will have a radio transceiver, usually on a chip, which uses software to create an access point within the device itself. When two devices get within close range of each other the users can merely push a button. The devices will communicate directly with one another and negotiate which device will act as the access point rather than using a central access point.

Wi-Fi Direct will be built directly into consumer electronics and automatically scan the vicinity for existing hotspots and other similarly equipped devices, including phones, computers, TVs, and gaming consoles. Owners of most existing Wi-Fi-enabled devices will be able to upgrade to Wi-Fi Direct with a simple software download. While this creates opportunities for chipmakers and device makers, it may erode sales of other Wi-Fi compatible equipment.

 Target Audience:

WiFi service providersCellular network operatorsWiFi infrastructure providersWireless application developersComputing and semiconductor companies

TABLE OF CONTENTS

1.0          EXECUTIVE SUMMARY 

2.0          INTRODUCTION               

3.0          TECHNOLOGY OVERVIEW            

4.0          WLAN STANDARDS        

5.0          COMPANIES AND SOLUTIONS   

6.0          LTE DIRECT AS COMPETITION    

7.0          FUTURE OUTLOOK         

8.0          SUMMARY AND SOLUTIONS      

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